Suomen Metsä

Task

As the creative director of Suomen Metsä, my main responsibility is to create compelling marketing materials and I single-handedly developed the visual identity for the organization. I aim to connect people to nature through projects like our recent welfare cycling event, highlighting the urgency of conservation efforts.

Challenge

A key challenge is to engage a diverse audience and convey the critical threats facing Finland’s forests. Many may not be aware of the impact their participation can make or the importance of forest conservation. Additionally, sustaining our initiatives without compromising our non-profit status is crucial.

Solution

We will create interactive workshops and community events that educate participants about forest conservation through hands-on activities like tree planting and guided walks. By leveraging partnerships and social media, we can broaden our reach and inspire collective action. Compelling storytelling and visual art will help highlight the beauty of Finnish forests and the need for their preservation.